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“People ignore design that ignores people.” - Frank Chimero
User-experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.
Importance of UX
Reduced development cost
Save money on development costs, use UX to get your design right up-front, shorten your release cycle and avoid costly refactoring of your product down the line.
Create user-friendly products
UX ensures comfortable, enjoyable designs that will encourage the frequent visiting of satisfied users.
Intuitive Experience
UX goes the extra mile to ensure that the design of a product provides a meaningful, fulfilling and user-focused experience.
Quality of products
Trust UX to ensure professional, consistent and focused designs that will help your product stand out and leave a lasting impression on users.
Human-centred approach
Do we understand our user, their needs, and their challenges? These are the questions we ask each other in a process that ensures we are building a solution that people want and need!
SEO
UX Design directly impacts your SEO rankings through various metrics that search engines use to track user engagement. It helps us understand how users engage and interact with a website and consider page speed, mobile responsiveness, menu/header layout and URL structure.