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“Supposing is good, but finding out is better.” - Mark Twain
UX research analysis is not a linear path but rather a systematic journey consisting of discovery and diagnosis:
Diagnosis
Review and analysis are about discovering potential issues that could negatively affect user experience.
Diagnosis
Review and analysis are about discovering potential issues that could negatively affect user experience.
Problem Solving
Once these problems are spotted, we begin devising ways to fix them to create a practical and seamless user experience.
Problem Solving
Once these problems are spotted, we begin devising ways to fix them to create a practical and seamless user experience.
Discovery
Additionally, UX Review and Analysis can identify aspects such as:
- who will be using a product,
- give insight into the product's design process,
- benchmark your product in the market,
- determine its value,
- provide recommendations for current and future releases.
Discovery
Additionally, UX Review and Analysis can identify aspects such as:
- who will be using a product,
- give insight into the product's design process,
- benchmark your product in the market,
- determine its value,
- provide recommendations for current and future releases.
Our UX Strategy services include
We offer a wide variety of sub-services within UX research and analysis. Choose a unique selection of these sub-services to match the scope of your project and business goals.
A problem statement allows for a research process to have focus and be directed. This statement is created by all stakeholders and relevant parties together.
This is an opportunity for businesses and stakeholders to clarify their thoughts while giving the designer(s) a chance to ask further clarifying questions.
Before approaching users and conducting tests, the what, when, where, how, and why must be clarified. Like the problem statement, goals and objectives set the scene and scope of the research and project.
There are many ways to obtain information, including Card Sorting, Eye Tracking, Observation, Surveys, Interviews and A/B Testing.
Each one comes with its own set of advantages. It comes down to choosing what works best for your scenario.
Implementing a timeline throughout the UX design process eliminates worry during the product's post-release. The time spent is dependent on the amount of work that needs to be done.
A UX design process from the start, on average, takes three months. It seems long, but the process helps prevent issues that may arise.
A crucial step in the design thinking process, empathising, allows us to understand a user's emotions, needs and pain points throughout their experience.
If we understand the problems, we can solve them effectively.
Is there anyone with a similar idea or product? If so, what are the advantages and disadvantages of their current products?
Analysing competitors gives insight into the current product, helps detect usability issues, identifies potential gaps in the market, and provides justification to solve and improve a product.
When a product is released, usability testing gains insights into users experiencing a product in real-time. Acquiring data about their experience allows for diagnosis on potential issues.
We then talk about how these issues may be resolved and plan accordingly.
Data exists as quantitative research - statistics about users and their demographics, geographics and psychographics - and qualitative research outlines the user's experiences and provides context to the quantitative research. Both are important in gaining insight and evidence about the people who use your product.
After a thorough understanding of the product users, we can start noticing patterns through affinity mapping, journey mapping and problem statements.
Before we begin devising solutions, identifying the problem sets the foundation for the design. Once our research is conducted, we present what we discovered with the product stakeholders.
Case Studies
Case Studies
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