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UX Review & Analysis Services

Problem Statement
Problem Statement
1. Start with a problem statement

A problem statement allows for a research process to have focus and be directed. This statement is created by all stakeholders and relevant parties together.

This is an opportunity for businesses and stakeholders to clarify their thoughts while giving the designer(s) a chance to ask further clarifying questions.

Determine Goals & Obectives
Determine Goals & Obectives
2. What do we set out to achieve?

Before approaching users and conducting tests, the what, when, where, how, and why must be clarified. Like the problem statement, goals and objectives set the scene and scope of the research and project.

Choosing Research Methods
Choosing Research Methods
3. How will we conduct user research?

There are many ways to obtain information, including Card Sorting, Eye Tracking, Observation, Surveys, Interviews and A/B Testing.

Each one comes with its own set of advantages. It comes down to choosing what works best for your scenario.

Establish A Timeline
Establish A Timeline
4. How much time are we going to spend?

Implementing a timeline throughout the UX design process eliminates worry during the product's post-release. The time spent is dependent on the amount of work that needs to be done.

A UX design process from the start, on average, takes three months. It seems long, but the process helps prevent issues that may arise.

User Research
User Research
5. Empathising with customer needs

A crucial step in the design thinking process, empathising, allows us to understand a user's emotions, needs and pain points throughout their experience.

If we understand the problems, we can solve them effectively.

Competitor Analysis
Competitor Analysis
6. Who are our competitors?

Is there anyone with a similar idea or product? If so, what are the advantages and disadvantages of their current products?

Analysing competitors gives insight into the current product, helps detect usability issues, identifies potential gaps in the market, and provides justification to solve and improve a product.

Usability Testing
Usability Testing
7. What is the current user experience like?

When a product is released, usability testing gains insights into users experiencing a product in real-time. Acquiring data about their experience allows for diagnosis on potential issues.

We then talk about how these issues may be resolved and plan accordingly.

Gather Data & Findings
Gather Data & Findings
8. What else can we learn?

Data exists as quantitative research - statistics about users and their demographics, geographics and psychographics - and qualitative research outlines the user's experiences and provides context to the quantitative research. Both are important in gaining insight and evidence about the people who use your product.

Review Findings
Review Findings
9. How co we connect the dots?

After a thorough understanding of the product users, we can start noticing patterns through affinity mapping, journey mapping and problem statements.

Present To Stakeholders
Present To Stakeholders
10. What did we learn?

Before we begin devising solutions, identifying the problem sets the foundation for the design. Once our research is conducted, we present what we discovered with the product stakeholders.

UX research analysis

This step involves reviewing your digital product to uncover issues that could negatively affect user experience. It’s about understanding what’s getting in the way of intuitive, seamless interaction.

Once we identify usability issues or design bottlenecks, we begin exploring effective ways to fix them. The goal is to streamline the user journey and remove friction.

UX review and analysis also help uncover:

  • Who your primary users are
  • Insights to inform the design process
  • How your product compares in the market
  • The overall value your product delivers
  • Strategic recommendations for both current and future releases

UX research analysis

This step involves reviewing your digital product to uncover issues that could negatively affect user experience. It’s about understanding what’s getting in the way of intuitive, seamless interaction.

Meet our Leadership

Abongile Tenza, Practice Lead: Mobile Services
Abongile Tenza
Practice Lead: Mobile Services

Case Studies

Mining Client MAS
Independent client
Metal Accounting system's user experience was complex and poor after highly customising their off the shelf program. Informed by UX Research, we designed and developed a new web-based system to manage their data and report production data to stakeholders.
Assupol Sales
Assupol
The overall sales experience across the organisation was very disjointed. Each channel used its own standards and ways of working. We created a seamless sales experience across multiple channels, including online, f2f, and call centre sales.

FAQ's

A UX review is a structured evaluation of your digital product's usability and user experience. It identifies pain points, usability gaps, and areas for improvement based on best practices and user behaviour.

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