Insights

The way that we understand consumer behaviour has dramatically improved in recent years. We have gone from creating digital products based on numbers and assumptions to genuinely listening to people’s needs through qualitative research methods in the development process.

When incorporating accessibility guidelines into our user experience (UX) designs, we tend to focus on the 15% of global occupants with disabilities, particularly those with visual impairments. By being inclusive of this user segment, we may improve the user experience for other users too.

Communication is an essential part of being human. The way we express ourselves, which words we choose to use and how we say them are all fundamental when it comes to connecting with others. As a UX designer, I have come to understand how important communication is in all forms of Graphic Design. “But,” I hear you cry, “to communicate sounds simple enough. I mean, you just speak…and someone else listens, right?”